4 Baja Buyers You Must Sell to for a Top Cash Offer!

Selling Baja Real Estate Effectively

Did you know that most Baja real estate listing information is either deleted or skipped even though the property for sale may have been similar to what the buyer was looking for?  This is true because not only are Baja home buyers looking at pictures, they are also reading for benefits that fit their needs.

According to Merrell-Reid, there are four personality types that should be recognized and addressed when trying to comunicate or sell.  So in order for your Baja home for sale to not be passed up by a potential buyer, you have to clearly describe the benefits of your home in a way that matches the ultimate emotional motivation and needs of the buyer.   

Below is a synopsis of the four personality types according to Merrell-Reid. Also below is Baja real estate attention getting writing examples specific to induce a buyer to look at your Baja property for sale:

1. Driver Type: · Purpose driven · Strive to get what they want fast! · Tell it like it is and to the point · Can be tactless · Does not shy away from conflict · Hardworking with high energy.

“… do business right from your Baja home office" or "minutes from your Baja home office to every major attraction…”

2. Analytical Type : · Highly detail oriented people and can have a difficult time making decisions without all the facts · Tend to appear to be highly critical but many times they are just analyzing · Tend to be, or rather appear to be pessimistic in nature · Very perceptive · tend to be number oriented and will tend to try to quantify everything.

“Best value in Baja on a square footage basis in its class.”

3. Expressive Type : · Tend to be very enthusiastic, and can tend to be good sellers · Can communicate well despite not knowing all the facts · Good motivators · Competitive · Willing to exaggerate many times and leave out many facts.

“Impress any first time visitor to Baja with your beach access…”

4. Amiable Type : · Highly sensitive · Can be quiet and soft-spoken · Avoids conflict · May love art, music and poetry · Prefers to please rather then contest.

“Baja vacation home where the family enjoys being together…”

When selling a home here in Baja, simply make sure that you address all these personality types in the listing information. Make sure every one is addressed early, and without wordiness. And yes, make sure your real estate writing addresses the Driver personality type first, otherwise you will loose them by the end of the first paragraph. Finally, re-address everyone again and again.

Since most real estate agents don’t know who they are writing too when putting together their marketing pieces.  Tell your agent to write to the four major personality types, and make sure they include the benefits that your Baja home offers everyone.